UNIVERSITY OF DAR ES SALAAM COMPUTING CENTRE
Excellence, Innovation and Technological Foresight
This intensive, hands-on training equips participants with essential skills in graphic design, branding, and packaging design. Participants will learn how to create visually compelling and professional marketing materials, build strong brand identities, and design attractive, functional packaging that aligns with brand values. Through the use of industry-standard tools such as Adobe Photoshop, Illustrator, InDesign, and CorelDRAW, attendees will be guided from foundational concepts to advanced design practices. By the end of the course, each participant will have developed a portfolio of branded and packaged design works ready for clients, print, or digital marketing.
This course is designed for individuals who have experiencece in Marketing and communications professionals; SME owners and entrepreneurs; Aspiring graphic designers and creatives; Product designers and packaging officers; Social media managers and content creators; and anyone interested in branding or launching a product.
By the end of this course, participants will be able to: Understand and apply fundamental principles of graphic design and branding; Design effective marketing and promotional materials for print and digital media; Develop a strong visual brand identity including logos, colors, and brand guidelines; Create functional, attractive, and industry-standard product packaging designs; Use Adobe and other design software to produce professional-quality visuals; Prepare and export files correctly for printing and publishing; and Build a personal or business design portfolio to showcase skills and creativity
The following are covered in the 8 weeks program:
Module 1: Introduction to Graphic Design
Module 2: Branding Design Fundamentals
Module 3: Practical Graphic Design Skills
Module 4: Packaging Design Essentials
Module 5: Tools and Software Applications
Module 6: Branding & Packaging Design Projects
Module 7: Printing & Production
Module 8: Portfolio Development & Presentation
Basic computer literacy (file management, email, internet use); No prior graphic design experience is required; Participants with some familiarity with design tools will progress faster;
